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Commercial Fitness
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Call Our Qualified Staff
With Any Questions

"I enjoy talking with our customers.
Finding the right unit to fit their particular needs and knowing you are helping them meet a goal or goals is awesome!"

- Justin Pasciak
Jacksonville Store

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Starting at $1,299.00

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Move in a New Direction

Have you ever thought that your workout needed something new? Tired of going on the same machines over and over, while not getting the results you desire? Time to change the direction of your workout.

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First Place Fitness Equipment is passionately committed to providing the tools that will help you get fit and stay fit. We carefully select all of the products that we offer to insure that every item is of the highest quality and engineered to deliver the results that you demand. Since we believe that to reach your destination you must have education and motivation, First Place Fitness Equipment provides a professional, educated staff of fitness experts who are knowledgeable about all of the equipment’s capability and performance specifications as well as what equipment is right for any of the countless individual needs that our customer’s can and will have.

Setting us apart from other specialty fitness equipment retailers is our large showrooms allowing for an unparalleled selection of brand name equipment, accessories, and educational materials on display at all times. We have equipped commercial gyms, hospital rehabilitation centers, apartment complexes, hotels, condos, country clubs, corporate wellness centers, and many, many homes.

To better serve you we have several locations including Jacksonville, Orlando, Brandon, Tampa, Sarasota and Melbourne.

White Glove Delivery & Install

No Worries we take care of all the details!

We do all the heavy lifting

Equipment installed correctly

Any floor

Removal of all trash

Demonstration if needed

Maintenance instructions

Professional Service & Repair

Service Calls Starting A $69.95

Our Technicians are

Factory Trained

Fully Insured

Background Checked


Double Labor Warranty

We double all the manufactures Labor Warranty for FREE!

We want you to feel Comfortable with your purchase and let it be headache  free.

So we extend an extra years labor warranty on anything that we professionally deliver and install to any retail customer.

Fitness Tip: Manage Your Middle

Do your ab exercises at the beginning of your workout if you can't pass this test: Sit with your feet flat on the floor and your legs bent—as if you had just performed a situp. [...]

Fitness Tip: Improve Balance

Use a sofa cushion to improve your balance. Stand one-legged on the cushion and move a medicine ball (or a 1-gallon milk jug or heavy phone book) from hand to hand, side to side, and [...]

Fitness Tip: Build Arms Faster

Work opposing muscle groups—your biceps and triceps, for instance—back-to-back for a faster workout. "While one muscle is working, the other is forced to rest," says Staley. You won't need as much time between sets.

Fitness Tip: Repair Muscle Faster

Recover faster from a hard workout by lightly exercising the same muscles the following day. Use a light weight—about 20 percent of the weight you can lift one time—and do two sets of 25 repetitions. [...]