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Shop Home Fitness
Commercial Fitness
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Take Home Your Fitness Routine For As Little As
19.99 / mo.

Don't Let Your Fitness Suffer
Bring it home today
Get Approved in seconds!

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Call Our Qualified Staff
With Any Questions

"I enjoy talking with our customers.
Finding the right unit to fit their particular needs and knowing you are helping them meet a goal or goals is awesome!"

- Justin Pasciak
Jacksonville Store

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Starting at $1,299.00

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Move in a New Direction

Have you ever thought that your workout needed something new? Tired of going on the same machines over and over, while not getting the results you desire? Time to change the direction of your workout.

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First Place Fitness Equipment is passionately committed to providing the tools that will help you get fit and stay fit. We carefully select all of the products that we offer to insure that every item is of the highest quality and engineered to deliver the results that you demand. Since we believe that to reach your destination you must have education and motivation, First Place Fitness Equipment provides a professional, educated staff of fitness experts who are knowledgeable about all of the equipment’s capability and performance specifications as well as what equipment is right for any of the countless individual needs that our customer’s can and will have.

Setting us apart from other specialty fitness equipment retailers is our large showrooms allowing for an unparalleled selection of brand name equipment, accessories, and educational materials on display at all times. We have equipped commercial gyms, hospital rehabilitation centers, apartment complexes, hotels, condos, country clubs, corporate wellness centers, and many, many homes.

To better serve you we have several locations including Jacksonville, Orlando, Brandon, Tampa, Sarasota and Melbourne.

White Glove Delivery & Install

No Worries we take care of all the details!

We do all the heavy lifting

Equipment installed correctly

Any floor

Removal of all trash

Demonstration if needed

Maintenance instructions

Professional Service & Repair

Service Calls Starting A $89.95

Our Technicians are

Factory Trained

Fully Insured

Background Checked


Double Labor Warranty

We double all the manufactures Labor Warranty for FREE!

We want you to feel Comfortable with your purchase and let it be headache  free.

So we extend an extra years labor warranty on anything that we professionally deliver and install to any retail customer.

How To Buy A Treadmill

Treadmill Buying   Buying a treadmill can be hard work for people in Jacksonville, Orlando, Tampa, Sarasota, Melbourne Florida. But no Worries we are here to help you get a better understanding of what [...]

Time To Squat

In some cultures, squatting is very common. In the United States…not so much! There are benefits to performing deep yoga squat that include lengthening and strengthening. Today we examine Malasana, also known as Garland [...]


It’s not so much the size of your workout area that matters — whether you have a corner devoted to yoga or an entire home gym. Finding the motivation to use your workout space [...]

Fitness Tip: Manage Your Middle

Do your ab exercises at the beginning of your workout if you can't pass this test: Sit with your feet flat on the floor and your legs bent—as if you had just performed a situp. [...]

Get Up To 20% Off

Apply Now!

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