Home 2017-02-03T15:43:34+00:00
Shop Home Fitness
Commercial Fitness

Visit Your Local Store






Image is not available
Image is not available

Starting at $1,299.00

Image is not available
Image is not available
Move in a New Direction

Have you ever thought that your workout needed something new? Tired of going on the same machines over and over, while not getting the results you desire? Time to change the direction of your workout.

Image is not available
Image is not available
Image is not available
Image is not available
Image is not available

The Best Price Anywhere

precor slider

Image is not available

First Place Fitness Equipment is passionately committed to providing the tools that will help you get fit and stay fit. We carefully select all of the products that we offer to insure that every item is of the highest quality and engineered to deliver the results that you demand. Since we believe that to reach your destination you must have education and motivation, First Place Fitness Equipment provides a professional, educated staff of fitness experts who are knowledgeable about all of the equipment’s capability and performance specifications as well as what equipment is right for any of the countless individual needs that our customer’s can and will have.

Setting us apart from other specialty fitness equipment retailers is our large showrooms allowing for an unparalleled selection of brand name equipment, accessories, and educational materials on display at all times. We have equipped commercial gyms, hospital rehabilitation centers, apartment complexes, hotels, condos, country clubs, corporate wellness centers, and many, many homes.

To better serve you we have several locations including Jacksonville, Orlando, Brandon, Tampa, and Sarasota.

White Glove Delivery & Install

No Worries we take care of all the details!

We do all the heavy lifting

  • Equipment install correctly
  • Any floor you need equipment put
  • Removal of all trash
  • Explanation of how to use the equipment correctly
  • Directions on how to maintain your equipment

Prossional Service & Repair

Service Calls Starting A $69.95

Our Technicians are

  • Factory Trained
  • Fully Insured
  • Background Checked
  • Friendly

Double Labor Warranty

We double all the manufactures Labor Warranty for FREE!

We want you to feel Comfortable with your purchase and let it be headache  free.

So we extend an extra years labor warranty on anything that we professionally deliver and install to any retail customer.

Fitness Tip: Improve Balance

Use a sofa cushion to improve your balance. Stand one-legged on the cushion and move a medicine ball (or a 1-gallon milk jug or heavy phone book) from hand to hand, side to side, and [...]

Fitness Tip: Build Arms Faster

Work opposing muscle groups—your biceps and triceps, for instance—back-to-back for a faster workout. "While one muscle is working, the other is forced to rest," says Staley. You won't need as much time between sets.

Fitness Tip: Repair Muscle Faster

Recover faster from a hard workout by lightly exercising the same muscles the following day. Use a light weight—about 20 percent of the weight you can lift one time—and do two sets of 25 repetitions. [...]

Fitness Tip: Improve Quickness

For faster foot speed in sports, try this move: Start with your feet hip-width apart and your hands at your sides. Lift your left foot in front of you, touch it with your right hand, [...]