Black Friday is officially here at First Place Fitness Equipment, and if you’ve been thinking about upgrading your home gym or outfitting a commercial space, there has NEVER been a better time to buy. This is the one time of year when the biggest brands in fitness partner with us to offer deep in-store discounts that we are not allowed to post online.

If you want the very best deals of the year on premium fitness equipment, your next move is simple:

👉 Visit or call your nearest First Place Fitness Equipment showroom—because the best Black Friday pricing only happens in-store.

Why You Can’t See These Black Friday Deals Online

Brands like Life Fitness, Precor, Hoist Fitness, Spirit Fitness, BodyCraft, Body-Solid, True Fitness, and more all have strict MAP (Minimum Advertised Price) rules. This means we legally cannot post the deepest discounts on our website.

But we can give you those prices in-store or over the phone during Black Friday.

That’s why it’s so important to stop by or call—you’ll save more than you ever could online.

Why Black Friday Is the Best Time of the Year to Buy Fitness Equipment

⭐ 1. The Biggest Discounts of the Year

Black Friday is when all our major brands give us special pricing. These deals only come once a year, and they’re often better than clearance or floor-model pricing.

⭐ 2. In-Store Only Specials

We have exclusive discounts, package deals, bundles, floor model markdowns, and overstock blowouts that aren’t listed anywhere online.

Many of these are one-of-a-kind and will sell out.

⭐ 3. Try the Equipment Before You Buy

Buying fitness equipment online is a gamble. In our showrooms you can:

  • Try different treadmills side by side

  • Compare ellipticals with different stride motions

  • Test functional trainers, benches, bikes, and rowers

  • Feel the build quality before you make a decision

Once you try the equipment in person, you’ll know exactly what fits your body, your goals, and your space.

⭐ 4. Expert Help From Real Fitness Professionals

Our staff is trained on every brand and every model. We help you:

  • Choose the right machine for your goals

  • Understand the differences between consoles

  • Measure your space

  • Plan delivery and installation

  • Compare commercial vs. residential models

This saves you time, money, and frustration.

⭐ 5. Inventory You Can Take Home Right Away

Supply chain delays? Backorders? Not on Black Friday.

We have truckloads of inventory ready to go, including:

  • Treadmills

  • Ellipticals

  • Indoor cycles

  • Functional trainers

  • Home gyms

  • Benches & racks

  • Dumbbells, kettlebells, plates, and more

Some items can be picked up the same day, or scheduled for fast professional delivery and installation.

Black Friday Deals Are Already Happening (Don’t Wait!)

You don’t have to wait until Friday.
Deals are already live in all our showrooms, and early shoppers always get the best selection.

Once certain items are gone, they’re gone for the entire holiday season.

How to Get the Best Price

It’s simple:

✔️ Visit or call your nearest First Place Fitness Equipment showroom

Jacksonville • Orlando • Tampa • Sarasota • Miami

✔️ Ask about the Black Friday in-store specials

Because we’re not allowed to post these discounts online, this is the ONLY way to get the biggest savings.

✔️ Test the equipment and lock in the deal

You can take advantage of:

  • Floor model specials

  • Overstocks

  • Brand-authorized Black Friday markdowns

  • Bundle savings

  • Instant rebates

  • Delivery + installation promotions

Final Thoughts: This Is the Time to Upgrade

Whether you’re building a home gym or outfitting a commercial facility, Black Friday is the #1 time of the year to buy fitness equipment, period.

✔️ The biggest discounts
✔️ The best inventory
✔️ The only time brands allow deep in-store price drops
✔️ A chance to try equipment before you buy
✔️ Personalized help from Florida’s #1 fitness equipment team

If you want the very best value on premium fitness equipment, come see us in person or call your nearest store today. These deals won’t last.