Sarasota’s #1 Fitness Equipment Store — Treadmills, Ellipticals & Home Gyms
Hours Of Operation
Monday – Saturday 10:00am to 6:00pm
Sunday 12:00pm to 5:00pm
Contact Information
941-216-7300
Sarasota@firstplacefitnessequipment.com
Store Fitness Consultants
Evan Grimes
Thomas Tedesco
Commercial Fitness Equipment
Pat Carbery
Visit Sarasota’s Largest Fitness Equipment Showroom
Looking for the best fitness equipment in Sarasota, FL? First Place Fitness Equipment on South Tamiami Trail has been Southwest Florida’s most trusted fitness retailer since 2008. With hundreds of machines on our showroom floor — all available to try before you buy — we make finding the perfect equipment easy, fun, and affordable.
From first-time home gym buyers in Siesta Key and Osprey to commercial facility managers in Bradenton and Venice, our expert consultants work with every budget and every fitness goal.
Fitness Equipment We Carry in Sarasota
- Treadmills — from entry-level walkers to professional-grade running machines
- Upright & Recumbent Bikes — low-impact cardio for all fitness levels
- Ellipticals — full-body cardio with zero joint stress
- Home Gyms & Strength Equipment — free weights, cable machines, and multi-stations
- Commercial Fitness Equipment — for gyms, apartment complexes, hotels & schools
- Accessories & Training Tools — TRX, BOSU, Power Block, resistance bands & more
- Used & Refurbished Equipment — premium brands at a fraction of the cost
30+ Top Fitness Brands Available at Our Sarasota Store
Life Fitness · True Fitness · Precor · Hoist Fitness · Body-Solid · BodyCraft · BodyKore · Helix · Spirit Fitness · Octane Fitness · Star Trac · Cybex · StairMaster · Schwinn · Nautilus · Stepr · Inspire Fitness · Inflight Fitness · Jacobs Ladder · First Degree Fitness · ElliptiGO · Cascade Health and Fitness · Reshape Fitness Equipment · Batca Fitness · Trak Fitness · SPRI · BOSU · Ab Coaster · Power Block · Power Plate · Troy Fitness · Cap Barbell · TRX
These are the same brands found in professional sports training centers, hospital rehabilitation facilities, five-star hotels, and elite commercial gyms — now available for your home or business at the guaranteed best price.
Why Sarasota Chooses First Place Fitness
- Best Price Guarantee — We don’t just match competitor prices, we beat them. Show us any lower price and we’ll undercut it.
- Free Room Design Service — Our consultants will design your ideal gym layout before you spend a single dollar.
- White Glove Delivery & Installation — We deliver to your door, carry it inside, set it all up, and demonstrate proper use. No hidden fees.
- Factory-Trained Repair Technicians — Our service team is background-checked, fully insured, and trained directly by manufacturers.
- No-Pressure Showroom Experience — Browse at your own pace. Try every machine. Our staff educates, never pressures.
- Trade-In Program — Trade in your old equipment and apply the value toward something new.
Serving All of Sarasota & Southwest Florida
Sarasota · Siesta Key · Osprey · Venice · Bradenton · North Port · Englewood · Nokomis · Lakewood Ranch · Palmetto · Port Charlotte · Punta Gorda · Longboat Key · Anna Maria Island · Sarasota County · Manatee County · Charlotte County
Frequently Asked Questions — Sarasota
Do you offer financing?
Yes! We offer flexible financing options so you can get the equipment you need today and pay over time.
Can I trade in my old equipment?
Absolutely. Ask about our trade-in program and apply the value toward your new purchase.
Do you service equipment you didn’t sell?
Yes — our factory-trained technicians service all major brands regardless of where you purchased.
How long does delivery take in Sarasota?
Most in-stock items can be delivered and professionally installed within 3–7 business days throughout the Sarasota area.
Can I try equipment before I buy?
Absolutely! Every machine in our Sarasota showroom is set up and ready to use. We encourage you to try before you buy.
Do you work with commercial clients?
Yes — we specialize in outfitting gyms, apartment complexes, hotels, schools, hospitals, and corporate wellness centers throughout Southwest Florida.
Ready to Build Your Dream Gym?
Stop by our Sarasota showroom on South Tamiami Trail today or give us a call at 941-216-7300. Whether you’re a beginner just getting started or an experienced athlete upgrading your setup — our team is ready to help you find exactly what you need at a price that can’t be beat.