Fitness Equipment Expert Mike Serra has been helping people build better gyms since 2008, when he start with First Place Fitness Equipment with a simple goal: give customers the best gear, the best advice, and the best experience possible. With over 15 years of hands-on experience in both residential and commercial fitness setups, Mike knows what works — and what doesn’t. From home gyms to large-scale facilities, Mike is personally involved in making sure each space is outfitted with the right equipment, from trusted brands like Life Fitness, Precor, Hoist Fitness, True Fitness, Spirit Fitness, BodyCraft, and more. He’s a big believer in long-term value, not quick sales — which is why customers keep coming back.