Fitness Equipment Expert Mike Serra has been helping people build better gyms since 2008, when he start with First Place Fitness Equipment with a simple goal: give customers the best gear, the best advice, and the best experience possible. With over 15 years of hands-on experience in both residential and commercial fitness setups, Mike knows what works — and what doesn’t. From home gyms to large-scale facilities, Mike is personally involved in making sure each space is outfitted with the right equipment, from trusted brands like Life Fitness, Precor, Hoist, Spirit, BodyCraft, and more. He’s a big believer in long-term value, not quick sales — which is why customers keep coming back.